Ad Council PSA
The "Bullying is NOT Cool!" campaign is a Public Service Announcement developed to promote awareness of bullying and how it has grown to be a problem.
Digital | Television Ad
The goal was to make a digital infographic that could double as a television ad campaign.
The target audience for the ad were grade-school children between the ages of k-9. The use of Charlie Brown characters while keeping the ad black-and-white not only paid homepage to newspaper comics but also draws the parents attention. The purpose of the ad is to also drive traffic to the website stopbullying.gov as a resource for anti bullying.
Print Collateral | Poster