Creating a digital AD that encourages customer upgrades


As a popular subscription based cable provider, DIRECTV allows its viewers access to more than 285 channels at an fordable price. During the summer of 2013 DIRECTV needed a way to convince current customers to upgrade their subscriptions, as well as increase their clientele by attracting new subscribers. But since they’re considerably a well-known brand, they decided to turn their attention in-house. DIRECTV approached IMG Live to design a digital ad for their video walls encouraging people to upgrade. By ensuring that every employee of the company was a current subscriber they hoped to gain the increase in subscriptions they were trying to achieve.


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Client: HBO & DIRECTV  //  Designer : Misty Marquis  //  Senior AD : Peggy Donahoe  //  Agency : IMG Live