Elevate Minnesota

80,000 union friends and neighbors, raising the bar and building a better quality of life for Minnesota.




"Meet the Elevators" was the general theme of the shoot. The overall goal was to capture the authentic nature behind the men and women who help build our community. They're the individuals that make everything possible.


Photography: Nate Ryan

Brand Guide



Social Media


Photography: Wale "DEEN" Agboola

Super Bowl LII Digital Trading Cards were created for social sharing on Facebook. They were also used to highlight more men and women who help elevate the community with their skilled trades.


Seasonal Posts

 New Years

New Years

 Valentine's Day

Valentine's Day



Video Stories


"Meet the Elevators" photoshoot was the jumping off point that paved the way for the individual video stories. These videos encapsulated the character behind each featured union member as well as gave life to the overall brand. These stories were shared on social as well as on Elevate Minnesota's website.


Edited by Volt Studios

Print Collateral



Project Credits

Client: Elevate Minnesota  //  Agency : OLSON
Design & Art Direction: Misty Marquis  //  Logo: Eric Williams  //  Developer: Song Vang //  Print Production: Kirsten O'Callaghan   //  Initial Web: Kelsey Storkamp  //  UX Design: Buck Winfield  //  Writer: Ian Traas  //  PR: Emma Mazour, & Todd Western  //  Account Executive: Alison Griffin  //  Creative Director : Scott Muskin