Elevate Minnesota

 

Integrated Marketing campaign honoring the everyday heroes that make Minnesota’s quality of life possible

 
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Elevate Minnesota is a union based organization. It is comprised of men and women from 14 different private sector building and construction trades. The overall mission behind the organization is giving a voice to the union members who work hard to make Minnesota better.

 
 
 

Client: 
Elevate Minnesota

My Role:
Art Direction
Photo Art Direction
Brand Design Direction
Social Design
Super Bowl Social Design
Talent Direction

Agency:
Olson (now ICF NEXT)

Some Cred:
Scott Muskin, Creative Director
Kelsey Storkamp, Interaction Designer
Eric Williams, Logo Designer
Kirsten O'Callaghan, Producer
Nate Ryan, Photographer
Wale (DEEN), Photographer

Awards:

2 In2 SABRE Innovation Awards "Best Brand Design"
Elevate Minnesota Campaign, HOLMES REPORT

1 SABRE Gold Award Nomination,
HOLMES REPORT

 
 
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Brand Style

 

 

 

"Meet the Elevators" was the general theme behind the photography. The overall goal was to capture the authentic nature behind the men and women who help build our community. They're the individuals that make everything possible.

 
 

Digital | Website Version 3.0

 
 
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Event Branding

 

Super Bowl LII | Digital Trading Cards

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Events | Pond Hockey

 
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Social Stories

 

 

Social | Elevator's Stories

 
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Digital | Video Stories

 

"Meet the Elevators" photoshoot was the jumping off point that paved the way for the individual video stories. These videos encapsulated the character behind each featured union member as well as gave life to the overall brand.