The initial approach to the campaign had a cleaner esthetic, focusing on objects found around a classroom that a child would either create or interact with. As the idea grew, the approach to the visuals took a more literal turn by playing off of a child's imagination and making concepts or "simple playtime" into a reality.


Concept V1.0


Overtime, the language also changed to more "student focus" and quotations were added to encapsulate what they themselves could be thinking.


Concept V2.0