Pure Leaf Tea


Relax and unwind with freshness in every cup


Pure Leaf opened up a branded tea store to the public in New York city and needed graphics to commemorate the event. A series of digital banners were created to advertise the brand's grand opening as well as a website to highlight some of the yummy tea selections meant to be served with ice. 


Olson (now ICF NEXT)

Some Cred:
Scott Muskin, Creative Director

Pure Leaf Tea

Art Direction


Digital Banner

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Website & Menu















Gabriel Dela Vega, the store’s mixologist, will prepare an array of iced teas at a long bar in a soothing setting with lots of greenery.
— New York times