World AIDS Day Campaign
World Aids Day is celebrated on December 1 each year around the world. It has become one of the most recognized international health days and is a key opportunity to raise awareness, commemorate those who have passed on, and celebrate victories such as increased access to treatment and prevention services.
The Museum of Design Atlanta commemorated World AIDS Day by staying open for 24 hours. During that time period, visitors to the museum had the opportunity to take in two AIDS related exhibitions, Graphic Intervention: 25 Years of International Aids Posters and the Aids Memorial Quilt. As well as an array of educational opportunities, entertaining performances, and commemorations of those who have passed.
The idea was to brand the event. Create an identity that was impactful yet memorable.
INTERACTIVE BOOKLET HERE
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