Helping women stay in sync with their needs
INDUSTRY
Health & Wellness
DEVICE
iOS Mobile Application
MY CONTRIBUTIONS
User Research (UXR
Visual Design
Brand Identity
Product Strategy
Illustration
TOOLS
Figma • Miro • Pencil & Paper • Google Forms • Google Scholar • Adobe Illustrator • iPad
TIMELINE 5 months
Project Overview
InBalance is a wellness application designed to help women discover and maintain a diet aligned with their individual physiological needs. By identifying their somatotype, users gain tailored insights into their body composition and nutritional requirements, empowering them to make informed, sustainable choices for their health.
The Challenge
Many women struggle to find nutrition plans that evolve with their changing bodies. Hormonal fluctuations, lifestyle shifts, and food sensitivities often make it difficult to maintain balance and consistency. The challenge was to design an adaptive wellness app that could personalize recommendations based on a user’s unique physiology—particularly for women in their 30s and 40s, when hormonal changes are most significant.
InBalance High-fidelity Prototype
How it works
A mobile app that helps women understand their body composition and hormonal balance, offering personalized insights and guidance to support overall wellness.
Goal
Encouragement
Support
Empowerment
Process
I began by conducting competitor research to identify gaps in existing wellness and nutrition apps, focusing on personalization, tone, and accessibility. Through user interviews and persona development, I defined key motivations and challenges among women seeking more body-aware guidance.
From there, I mapped user flows and designed wireframes that emphasized simplicity, empathy, and trust. The information architecture was built around intuitive navigation and visual clarity, ensuring users could easily track progress, update preferences, and receive adaptive insights. The UI design used soft, calming colors and organic shapes to reflect wellness, balance, and approachability.
Solution
The final concept for InBalance introduced an adaptive wellness platform that tailors nutrition guidance to each user’s somatotype, lifestyle, and hormonal stage. By integrating personal data and behavioral insights, the app provides dynamic recommendations that evolve as the user’s needs change. The experience feels personal, supportive, and empowering—helping women better understand their bodies and achieve lasting balance through design that listens and adapts.
In the realm of dietary choices tailored to individual needs and body types, navigating food sensitivities and allergies becomes increasingly challenging with age or hormonal changes, particularly for women. Addressing this issue is crucial as it directly impacts overall well-being, influencing factors such as: disease prevention, immune function, recovery time, and longevity. According to the Centers for Disease Control and Prevention, prioritizing well-being not only enhances health outcomes but also boosts productivity at work and fosters community contribution.
— Centers for Disease Control and Prevention (CDC)
