Juice that’s
Oh, so Good
MY ROLE
Lead Designer
STUDIO
Finished Art, INC.
CLIENT
Coca-Cola
MY CONTRIBUTION
Landing Page
Visual Design
Copywriting
Illustration
Product Marketing
Project Overview
As Lead Graphic Designer, I designed a digital landing page to showcase Odwalla’s product lineup to build awareness among health-conscious consumers. The project combined visual design, copywriting, and illustration to highlight the brand’s health-forward positioning under Coca-Cola’s ownership. This campaign helped increase engagement, strengthen the brand, and expand Odwalla’s reach into new markets.
Challenge
Introduce Odwalla to health-conscious audiences unfamiliar with the brand while keeping the approach cost-effective.
Process
Designed a visually engaging landing page featuring product highlights, supporting copy, and custom illustrations to communicate Odwalla’s value and health-forward positioning.
Iterations
Outcome
Increased brand engagement and awareness, contributing to a 124.3% boost in social shares and strengthening Odwalla’s market presence through Coca-Cola’s distribution network.