Target,
Experience

MY ROLE
Art Director & Visual Designer

CLIENT
Target

MY CONTRIBUTIONS

Customer Experience (CX) Design
Creative & Visual Strategy
Editorial & Photography Direction
Visual & Editorial Design
Brand Experience Design
Retouching Direction
Production Oversight

Overview

A sample of photo art direction and visual design for the Target brand. These images and layouts were featured across social, digital, and print editorials—each crafted to enrich the customer experience (CX) and strengthen brand storytelling.

Challenge

Create visually engaging campaigns that unify Target’s brand story across digital, social, and in-store experiences.

Process

Combined photo art direction, editorial design, and cohesive design systems to craft playful, story-driven visuals that seamlessly aligned with Target’s product platform and marketing initiatives.