Making live events easier to find
Project Overview
TicketWizard helps users discover and purchase concert tickets with ease.
This usability study focused on refining the product’s core feature — the search filter — to improve navigation, visibility, and flexibility. Through user testing and iterative design, the experience evolved from a rigid interface to a more intuitive, streamlined journey for live music fans.
INDUSTRY
Entertainment
DEVICE
Mobile/Web Application
MY CONTRIBUTIONS
User Research (UXR)
Visual Design
Prototype
Product Strategy
STUDY DETAILS
PARTICIPANTS 5 (3F/2M)
FORMAT Remote, unmoderated usability test
DELIVERED High & Low-fidelity prototypes
SESSION LENGTH 15-20 min per participant
OBJECTIVE Assess search accessibility, navigation ease, and clarity of pricing information
TIMELINE 3 months
Key themes & Insights
A. Flexibility is key
Users want more control and fluidity while exploring.
4 of 5 completed tasks but found navigation initially confusing.
1 participant abandoned the task due to unclear input options.
“The first prompt was difficult... I assume in a working version the dropdown would provide matching options.” — P2
B. Filters felt too restrictive
Participants wanted flexible with making a selection as opposed to fixed features
“Maybe a date range, if anything. I don’t usually know the exact concert date.” — P2
“Also, I wish there was a price range option.” — P1
C. Visibility builds trust
While checkout was smooth, users wanted earlier visibility of total costs.
“I hate getting sticker shocked at the end. Taxes and fees should show earlier.” — P1
Next Steps
Build Notification Page with clear feature intent.
Add screen transitions for smoother navigation flow.
Design a dedicated Profile Page for account management.