Overview

As Art Director and Visual Designer at Target, I led photo direction and digital design for the Weekly Ad and Deal Finder product platforms—Target’s top sales drivers. My work focused on elevating the customer experience through bold editorial design, playful imagery, and cohesive brand systems that aligned with product marketing goals. These multi-channel campaigns, spanning toys, kids, and back-to-school promotions, generated over 20M national impressions and strengthened Target’s connection with families nationwide.